Do men hate Valentine's Day? No, they are just afraid of it, according to a new study by It's Just Lunch, a dating service.
Polling 4400 North Americans about their priorities, 42 percent of males said finding a mate was top of list. However, 35 percent said they spend no time looking for one, and a full third of single men intentionally avoid getting into relationships between Thanksgiving and Valentine's Day "perhaps because of perceived threats to their egos and wallets".
However, 40% of women surveyed don't expect a Valentine's gift unless in a committed relationship, or three months of dating. And for women dating less than two weeks, 4% expected a Valentine's Day gift.
So, if women say they aren't expecting the world, why are some men worried about delivering it?
It’s Just Lunch spokesperson, Jacquie Brownridge says keep it simple: “"If there's ever a time for men to shed their shyness, Valentine's Day is it. It takes much less than men expect for women to feel appreciated, and every gesture gets bonus points on Valentine's Day. At the very least smile at a woman you've never met before, she'll think cupid's taking aim and may strike up a conversation."
Here are more findings from the survey:
• 42 percent of men said finding a compatible match was their No. 1 priority for 2011, compared to 24 percent who ranked career as their top priority. Next came “go out on more dates” (12 percent), health (12 percent) and finances (10 percent).
• A greater number of single women than men spend zero hours per week looking for dates — 46 percent compared to 34 percent.
• Men and women alike believe friends and family are the best means of finding compatible matches, followed by a dating service. Men were more likely to think a bar vs. the gym is better for meeting dates.
• One-fifth of single men would rather look for dates than pursue hobbies in their spare time, vs. 14 percent of women.
• Both men and women are fairly open to going on a date with someone they meet on a social networking site such as Facebook or Twitter (56 percent and 34 percent, respectively); however, only 13 percent of men and 9 percent of women have ever actually done so.
• One-fourth of women always “Google” a date before meeting him for the first time, while 14 percent of men always Google their dates. Women are twice as likely as men to cancel the date without discussion should their Internet sleuthing turn up something odd.
• Forty-one percent of men think it’s too corny to schedule a first date on Valentine’s Day, whereas 62 percent of women said, “Sure, why not?” and would accept a first date on Feb. 14.
• Only 4 percent of women put a box of chocolates on their list of ideal Valentine’s Day gifts. They perceive chocolates as a last-minute gift idea — impersonal and not particularly thoughtful. Flowers, on the other hand, are the ideal gift for over a third of single women.
• Lingerie is another poor choice — only 8 percent of women consider sexy underthings a great Valentine’s Day gift.
~ National Post