On the surface, it is just a casual lunch date in the middle of the day. No pressure. After dabbling in online dating with no luck, Sam Scafford, 55, saw an advertisement for It's Just Lunch and decided to give it a whirl. He was interviewed to reveal likes, dislikes, preferences and details about past relationships. "We listen to what the client is describing to us as who they feel would be an appropriate match for them and then we use our judgment as a matchmaker to set up a first date for them," says Amy Brinkman, franchise owner of It's Just Lunch.