A national singles survey conducted by It's Just Lunch, a personalized matchmaking service for busy professionals, revealed a number of interesting trends on dating preferences and expectations for single men and women on Valentine's Day. Men believed that flowers remain a Valentine's Day staple, with 43% of male respondents saying a bouquet is the best gift. However, women answered quite differently- almost 38% said that the best gift is a certificate for an activity that a couple can enjoy together. In fact, only 30% of women thought flowers were the best Valentine's Day gift. "Women want to be able to share an experience with a potential partner," said Irene LaCota, a spokesperson for It's Just Lunch. "Flowers are always a thoughtful gift, but an experience two people can share together helps build a foundation for future dates."